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Toys R Us BirthYAY offers fun for everyone
South African children will have the opportunity to “party” with their favourite toy retailer as Toys R Us amplifies the fun with the launch of its BirthYAY festival.
This year, Toys R Us will celebrate its BirthYAY with a month of fun events and entertainment for the whole family.
Families are invited to join in the fun from 23 June to 31 July as Toys R Us stores nationwide become a hive of activity with character appearances, exciting activities, games and giveaways.
“Our BirthYAY celebration is centred on those who matter most- our young customers. They are more than just loyal fans of the brand but are part of the Toys R Us family,” says Nicole Annells, Marketing Manager, Toys R Us and Babies R Us South Africa.
“Toys R Us is celebrating another year of fun and we want kids to share in the excitement. Our BirthYAY campaign launches just in time for the school holidays and offers kids of all ages plenty of entertainment, fun activities and giveaways to look forward to throughout their break,” adds Annells.
Children will have the opportunity to decorate their BirthYAY Hat and learn the Toys R Us BirthYAY song and dance, enjoy Lego building sessions and meet their favourite characters including the Trolls, Sylvanian Family and Shopkins as well as the retailer’s much-loved mascot, Geoffrey the Giraffe.
Customers can also take advantage of Toys R Us BirthYAY deals, which are available from 23 June to 31 July.
For more information about the BirthYAY festival, visit http://www.toysrus-birthyay.co.za/ the Toys R Us Facebook page https://www.facebook.com/ToysRUs.SouthAfrica/
